Stop Wasting Ad Spend. Start Scaling What Works.
Real insights from 100+ product launches. Learn how to track revenue, not vanity metrics—and stop burning money on campaigns that don't convert.
Written for DTC founders doing $50K–$500K/month who are tired of guessing which ads actually make money.
Featured Article
Why Most Black Friday Campaigns Fail (And How to Fix Yours in 72 Hours)
Most DTC brands wait until October to plan their holiday campaigns. By then, it's too late to test, optimize, or build a real system. Here's what actually works.
First vs Last Touch Attribution: Which One Should You Use?
Most brands pick the wrong attribution model and waste thousands. Here's how to choose based on what actually drives revenue—not what your agency recommends.
How Google Analytics Falls Short for Lead Attribution
GA4 will show you traffic and sessions all day. But it won't tell you which $5K/month in ad spend is making you money and which is lighting cash on fire.
Facebook Offline Conversions: The Complete Guide
If your revenue happens off your website—phone calls, in-store sales, CRM deals—Facebook has no idea your ads are working. Here's how to fix that.
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No generic marketing tips. No AI-generated fluff. Just real strategies from 100+ product launches that help you stop wasting ad spend.
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