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Attribution Insights & Marketing Tips
Stay up-to-date with the latest trends in attribution, analytics, and lead generation. Learn how to maximize your ad ROI with data-driven insights.
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Attribution
First vs Last Touch Attribution: Which One Should You Use?
Understanding the differences between attribution models and when to use each one for your lead-driven business.
Sarah Johnson•1/15/2024•4 min read
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Analytics
Attribution
Facebook Ads
Analytics
4 min readHow Google Analytics Falls Short for Lead Attribution
Why GA's session-based tracking isn't enough for businesses that care about the full customer journey.
Mike Chen•1/10/2024
Facebook Ads
5 min readFacebook Offline Conversions: The Complete Guide
Everything you need to know about tracking Facebook ad conversions that happen outside the Meta platform.
Jennifer Davis•1/8/2024
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